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Cases

Three projects, three different starting points. Numbers measured over the agreed period and verifiable in Google Search Console, Plausible and the relevant AI dashboards.

Fashion e-commerce

From page 3 to top 5 on 28 commercial keywords

An online retailer with a strong brand but weak discoverability at category level. We started with a technical cleanup, then a rewritten category structure and focused link building.

SEO AuditContentLink building9 months
+184%
Organic traffic in 9 months
28
Keywords to top 5
+22
4.1x
Organic ROAS vs paid
B2B SaaS

Cited in 41% of ChatGPT answers in the niche

A productivity tool for mid-market teams. The client was strong in paid marketing but invisible in AI. We set up llms.txt, improved schema and rewrote 18 core pages with explicit answers to product questions.

GEO AuditAI Search Optimization12 weeks
41%
Citation share in ChatGPT on niche prompts
17
Top 3 in Perplexity
+92%
Direct traffic from AI sources
Local services

Position 1 in Google AI Overview for the main term

A specialist health practice in the Randstad. Local SEO basics were in place, but AI Overviews kept skipping the practice. With structured FAQ content and schema, that flipped.

Local SEOAI OverviewContent6 months
#1
In Google AI Overview for main term
+260%
Organic leads
21
Long tail keywords in position 1 to 3

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