A knowledge base on SEO and GEO. Concrete tactics, honest opinions, no recycled advice.
Generative AI doesn't pick random sources. There's a surprisingly predictable system behind it, with three main components: factual authority, structural clarity and repetition in training data. In this article I break down all three and give five actions per component you can take today.
Read articleThe file that tells AI crawlers which content they may use. A practical guide with a working example.
Read moreFID is gone, INP is the new standard. What you need to know and which fixes deliver the most.
Read moreA repeatable method to measure your citation share in AI answers, without expensive tools.
Read moreWhich types work, which don't, and how Google AI Overviews interpret schema in practice.
Read moreA sober case for running both disciplines side by side. With numbers from my own client portfolio.
Read moreA deep dive into how Perplexity extracts content and which HTML patterns work best.
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