About Julian
I'm Julian Smits. Freelance SEO specialist since 2020, now fully focused on the overlap with AI search. I work directly with clients, no middle layer.
My story
I started in 2020 as a content marketer at an agency in Eindhoven. Within a year it was clear I enjoyed the technical side most: how Google reads sites, what good internal structure looks like, why one page ranks and another doesn't.
I've been freelancing since 2019. The first two years as a web designer, but the more I worked with SEO, the more I specialised in it. It suited me better than web design. From 2024 I started researching GEO, well before the term became common. Since 2025 about half of my work is AI search optimization.
JSResults is not an agency. I take on two to three new clients per quarter, so I can execute each project myself. Short lines of communication, no project managers between us, and numbers that actually mean something.
How I work
Four steps, every time. So you always know where we stand.
Audit
Measure first, plan after. No work without a baseline.
Action plan
20 to 40 actions, ordered by return, not by difficulty.
Implementation
I execute or work with your team. Weekly check-ins.
Reporting
Monthly, with the metrics that matter. No vanity dashboards.
Expertise
Technical SEO
- Core Web Vitals and INP
- JavaScript rendering
- Crawl budget and logfile analysis
- International hreflang setups
Content and GEO
- Topic clusters and internal links
- Schema markup and structured data
- llms.txt and AI sitemaps
- Content rewrites for LLMs
Tooling
- Google Search Console and BigQuery
- Ahrefs, Screaming Frog, Sitebulb
- Custom prompts and monitoring
- Plausible, Fathom, GA4
Timeline
Freelance
Went solo as a web designer.
First SEO project
Content marketing role at an agency in Eindhoven.
Focus on SEO
Moved fully into technical SEO and content.
GEO research
First experiments with AI search and citation monitoring.
JSResults
Fully built around SEO and GEO as equal services.
Ready for complete visibility?
A short 20-minute intro call. I review your site, your market and your brand's position in AI. You walk away with concrete insights.